Skip to content
Nerden's Docs

E-commerce Events Properties Reference

Cart & Checkout Events

Section titled “Cart & Checkout Events”
EventSegment EventGA4 EventKey PropertiesGoogle Ads Remarketing
Product Added to Cartproduct_addedadd_to_cartproduct_id, sku, name, price, quantityecomm_pagetype: ‘product’, dynx_pagetype: ‘offerdetail’
Cart Viewedcart_viewedview_cartcart_id, value, currency, items[]ecomm_pagetype: ‘cart’, dynx_pagetype: ‘conversionintent’
Product Removedproduct_removedremove_from_cartproduct_id, sku, name, price, quantityecomm_pagetype: ‘cart’, dynx_pagetype: ‘conversionintent’
Checkout Startedcheckout_startedbegin_checkoutcheckout_id, value, currency, items[]ecomm_pagetype: ‘purchase’, dynx_pagetype: ‘conversionintent’
Checkout Step Viewedcheckout_step_viewedcheckout_progresscheckout_id, step, step_name, valueecomm_pagetype: ‘purchase’, dynx_pagetype: ‘conversionintent’
Checkout Step Completedcheckout_step_completedcheckout_progresscheckout_id, step, step_name, valueecomm_pagetype: ‘purchase’, dynx_pagetype: ‘conversionintent’
Payment Info Enteredpayment_info_enteredadd_payment_infocheckout_id, payment_type, valueecomm_pagetype: ‘purchase’, dynx_pagetype: ‘conversionintent’
Shipping Info Enteredshipping_info_enteredadd_shipping_infocheckout_id, shipping_tier, valueecomm_pagetype: ‘purchase’, dynx_pagetype: ‘conversionintent’

Product Discovery Events

Section titled “Product Discovery Events”
EventSegment EventGA4 EventKey PropertiesGoogle Ads Remarketing
Product Viewedproduct_viewedview_itemproduct_id, sku, name, category, price, brandecomm_pagetype: ‘product’, dynx_pagetype: ‘product’
Product Clickedproduct_clickedselect_itemproduct_id, sku, name, category, position, list_nameecomm_pagetype: ‘searchresults’, dynx_pagetype: ‘searchresults’
Product List Viewedproduct_list_viewedview_item_listlist_id, list_name, category, items[]ecomm_pagetype: ‘searchresults’, dynx_pagetype: ‘searchresults’
Products Searchedproducts_searchedsearchquery, results_count, items[]ecomm_pagetype: ‘searchresults’, dynx_pagetype: ‘searchresults’

Transaction Events

Section titled “Transaction Events”
EventSegment EventGA4 EventKey PropertiesGoogle Ads Remarketing
Order Completedorder_completedpurchaseorder_id, total, revenue, tax, shipping, items[]ecomm_pagetype: ‘conversion’, dynx_pagetype: ‘conversion’

Engagement & Promotional Events

Section titled “Engagement & Promotional Events”
EventSegment EventGA4 EventKey PropertiesGoogle Ads Remarketing
Product Sharedproduct_sharedshareproduct_id, sku, name, share_methodecomm_pagetype: ‘product’, dynx_pagetype: ‘product’
Wishlist Product Addedproduct_added_to_wishlistadd_to_wishlistproduct_id, sku, name, wishlist_id, priceecomm_pagetype: ‘product’, dynx_pagetype: ‘offerdetail’
Promotion Viewedpromotion_viewedview_promotionpromotion_id, promotion_name, creative_nameecomm_pagetype: ‘other’, dynx_pagetype: ‘other’
Promotion Clickedpromotion_clickedselect_promotionpromotion_id, promotion_name, creative_nameecomm_pagetype: ‘other’, dynx_pagetype: ‘other’
Coupon Appliedcoupon_appliedadd_payment_infocoupon_name, coupon_id, discount_amountecomm_pagetype: ‘purchase’, dynx_pagetype: ‘conversionintent’

Common Properties Across All Events

Section titled “Common Properties Across All Events”

Core Product Properties

Section titled “Core Product Properties”
  • product_id (SKU)
  • sku
  • name (product title)
  • brand (Rhino Rails)
  • category
  • price
  • currency (USD)
  • image_url

Enhanced Properties for Google Shopping

Section titled “Enhanced Properties for Google Shopping”
  • google_product_category (Hardware > Fencing & Barriers)
  • condition (new)
  • availability (in stock)
  • mpn (SKU)
  • gtin (if available)
  • color, size, material (custom fields)

Cart/Checkout Properties

Section titled “Cart/Checkout Properties”
  • cart_id
  • checkout_id
  • value (total value)
  • currency (USD)
  • items[] (array of products)

List/Search Properties

Section titled “List/Search Properties”
  • list_id
  • list_name
  • category
  • position
  • query (search term)
  • results_count

Remarketing Audience Values

Section titled “Remarketing Audience Values”

Page Types (ecomm_pagetype)

Section titled “Page Types (ecomm_pagetype)”
  • product - Product detail pages
  • cart - Cart page
  • purchase - Checkout process
  • conversion - Order completion
  • searchresults - Category/search pages
  • home - Homepage
  • other - Other pages

Dynamic Remarketing Page Types (dynx_pagetype)

Section titled “Dynamic Remarketing Page Types (dynx_pagetype)”
  • product - Product viewing
  • offerdetail - Add to cart (high intent)
  • conversionintent - Checkout process (very high intent)
  • conversion - Purchase completion
  • searchresults - Browsing/searching
  • other - General browsing

Implementation Notes

Section titled “Implementation Notes”

Event Timing

Section titled “Event Timing”
  • Fire events immediately when user actions occur
  • Use consistent property naming across all platforms
  • Include all required properties for each event type

Testing & Validation

Section titled “Testing & Validation”
  • Use Segment’s debugger to verify event data
  • Check GA4 real-time reports for event validation
  • Monitor Google Ads conversion tracking setup

Priority Events for Rhino Rails

Section titled “Priority Events for Rhino Rails”
  1. High Priority: Product Viewed, Product Added to Cart, Order Completed
  2. Medium Priority: Cart Viewed, Checkout Started, Products Searched
  3. Low Priority: Product Shared, Promotion events, Wishlist events

Data Layer Example

Section titled “Data Layer Example”
// Product Added to Cart
dataLayer.push({
  event: 'add_to_cart',
  ecommerce: {
    items: [
      {
        item_id: 'FENCE-001',
        item_name: 'Steel Privacy Fence Panel',
        category: 'Privacy Fencing',
        price: 149.99,
        currency: 'USD',
        quantity: 1,
      },
    ],
  },
  // Google Ads Remarketing
  ecomm_pagetype: 'product',
  dynx_pagetype: 'offerdetail',
});